September 2023 Earning

Traffic started falling down from the end of August. Some keywords lost their rank and those who retained don’t seem to get that many impressions anymore. Could be that it’s seasonality in effect (less people searching the topic) or Google started to distribute vastly different results to different people.

In any case, Google Helpful Content Update rolled and many sites got shot down on 14 Sept, doing a sharp nosedive when their traffic plunged 25, 50, 80%.

Mine didn’t do nosedive but it went down nonetheless. Since it’s been going down since the end of August, I’m not sure if it’s the effect of the HCU or something else. In any case, it’s pretty much sideway during September. Compared to August, clicks were down about 25%.

Nobody seems to have any clue of what’s going on and everywhere I see it’s just speculation after speculation. It seems for the moment the best thing to do is just posting as usual and see if G decides to rollback some of the updates. I’ve been hearing about SERP with poor quality contents up top just because they’re on reddit, quora, or being a local site. We’ll see.

  • GSC click: 7,577
  • Ad revenue: $194
  • GA PV: 11,217
  • RPM: $17.32 (from ad only)
  • Ezoic visit: 10,151
  • Ezoic EPMV: $19.11
  • Amazon revenue: $35.79
  • Total revenue: $229.79

My first Amazon check was sent on 29 Sept, will see how expensive to cash that out here.

Activating Ezoic Premium

Today I got an offer from Ezoic to activate their premium plan (pay $X per month in exchange bigger advertiser and a bunch of other added services). The Income School threads seem to agree that the increased performance from enabling this always able to pay the cost so I’ll try it.

Stats so far this month up until 13 Aug:

  • Earnings: $83.70
  • Visits according to Ezoic: 5131
  • EPMV according to Ezoic: $16.30
  • PV according to GA: 5.8K
  • RPM: $14.43

Premium will start from 16 Aug


1. Have a clean setup for workspace – less items is better

2. Create a massive amount of time for yourself
– If there’s anything you want to do that will hinder your concentration, spare a day off and do it.
– Automate anything you can do, such as regular bill payment
– Shop online instead of doing regular shopping
– Don’t do any ‘recreation’ activities you won’t enjoy eg: going to the beach
– Spare enough time for sleep and exercise to be on peak condition

3. Ruthlessly prioritize what you are doing – focus on the most important thing and don’t get sidetracked on little tasks. Spend the time on what matters.

4. Raise your standard and put yourself on uncomfortable area
– Have more expectation of yourself, preferably above your station
– Weekend doesn’t have to be the time to laze around, evening doesn’t mean you have to do relaxing activities

5. Actually do the work – put the time to do the work: xxx minutes/hours per day start from xx PM

Ego is the enemy

Canvas strategy: help yourself by helping others

  1. dont after short term goal (getting credit, earn respect), focus on the long goal
  2. say little, do much
  3. dispose entitlement & feeling of superiority
  4. Example: introduce people who need each other, come up with idea and hand it over personally, do what no one else want to do

Restrain yourself

  1. Our own path, whatever we aspire to, will in some ways be defined by the amount of nonsense we’re willing to deal with
  2. no need to react to each insult/undermine comments/critics
  3. it doesnt matter if the person who say it is incompetent, or if you know better
  4. It doesnt degrade you when others treat you poorly, it degrades them

Get out of your own head

  1. Our thought can convince us that we’re special and deserve to have more so we prefer to stay in it than participating in the actual world. Stop listening to these
  2. Being self conscious in fear of who others might judge you based on your appearance/action is pointless. Everyone is too busy looking after themselves to care much about others.
  3. Don’t live in the haze of the abstract, live with the tangible and real, even if—especially if—it’s uncomfortable. Be part of what’s going on around you. Feast on it, adjust for it.
  4. There’s no one to perform for. There is just work to be done and lessons to be learned, in all that is around us.

make you happier

Hedonic treadmill: no matter what materialistic material you add to your life (bigger house, nicer car, nicer clothes) it doesnt make you happier because as you earn more expectation increased.

  1. Work to minimalize or eliminate things you dont like. For example if you hate being in a traffic, leave earlier.
  2. Exercise. Move. Do activities you prefer (biking/hiking/rock climbing etc)
  3. spare time to explore / play/ do something you want
  4. take vacation -> give yourself mental reset. Doenst have to be big, just to get you out of your normal routine
  5. dont chase vanity metrics (numbers) on social media. Focus on face to face interaction.