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Being in finance industry for years, I know for sure that many of the so called ‘guru’ or ‘influencer’ only have their interest in heart, and not their members.
This mean they will prioritize monetary gain for themselves over the safety of their members, partnering with questionable companies that would pay them the highest.
Recently I realized this been happening in other industries too. Traveling is my hobby so I’ve been checking out these influencers who promote ‘travel backpack’ and one thing stuck out: they all unanimously promote a certain selection of products, namely Aer, Peak Design, Wandrd, Pakt, Nomatic, and so on.
If you’re not following backpack brands, you probably wont see the pattern here. But as someone who pay attention to such, it’s easy to see: all of them are online-only brands, many started from Kickstarter, and they pay a bunch in affiliate commission. Nomatic on launch pays almost 40% of their bag price to affiliates.
This is also why you won’t see established brands like Thule, Patagonia, and Osprey in their recommendations. These brands do not have direct affiliate program so if they want commission they have to refer to Amazon affiliate, which pay pennies, less than 5% of the bag’s price.
Bottom line: I’m not discounting these influencers advice, props for them who actually bought and test the product. My point is to open your option to established brands as well, maybe find non-affiliated review in reddit for it.