National Hero at Class VII
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Following NSL recommendation, I decided (half heartedly) to start testing social media focused site. Half heartedly because I have quite the doubt for working model that she demonstrate:
- the topic is vegetarian, but she keep making controversial posts. As a result, her FB page is full of vegan-hater who – of course – up engagement but has zero chance to check her site or buy anything she recommend.
- the site is now running for about 3 months. Checked with similar web, the traffic is 8k but half of them came from India. The rest from multiple countries but there is no UK on top 5. So the huge bulk of her traffic are from fellow marketers who sees her project in Twitter or email.
- This is something because the site is focusing on UK vegan, it uses co.uk site and releasing vegan news in UK.
- From the 8k traffic, 6% from social media, which 99% facebook. The other 13% is organic. This is a bit disheartening because she put all her effort in FB (burn $720 in ad, 5-10 posts per day) but it still no better than search engine traffic which she supposedly did not even care of?
Regardless, I’m testing this, if only for lack of other alternatives.
