Traffic started falling down from the end of August. Some keywords lost their rank and those who retained don’t seem to get that many impressions anymore. Could be that it’s seasonality in effect (less people searching the topic) or Google started to distribute vastly different results to different people.
In any case, Google Helpful Content Update rolled and many sites got shot down on 14 Sept, doing a sharp nosedive when their traffic plunged 25, 50, 80%.
Mine didn’t do nosedive but it went down nonetheless. Since it’s been going down since the end of August, I’m not sure if it’s the effect of the HCU or something else. In any case, it’s pretty much sideway during September. Compared to August, clicks were down about 25%.
Nobody seems to have any clue of what’s going on and everywhere I see it’s just speculation after speculation. It seems for the moment the best thing to do is just posting as usual and see if G decides to rollback some of the updates. I’ve been hearing about SERP with poor quality contents up top just because they’re on reddit, quora, or being a local site. We’ll see.
GSC click: 7,577
Ad revenue: $194
GA PV: 11,217
RPM: $17.32 (from ad only)
Ezoic visit: 10,151
Ezoic EPMV: $19.11
Amazon revenue: $35.79
Total revenue: $229.79
My first Amazon check was sent on 29 Sept, will see how expensive to cash that out here.
It’s no one’s fault
Life goes on
Be the adult
August ended with minimum increase despite the posts’ deletion. Both GSC click and GA PV increased only by about 1000. Earnings increased by about $30.
GSC click: 10,466
Ad revenue: $225.12
GA PV: 14,202
RPM: $15.85 (from ad only)
Ezoic visit: 13,624
Ezoic EPMV: $18.40
Amazon revenue: $56.07
Total revenue: $281.19
I’m considering to add Amazon revenue into the table but it seems to be very dependent on 1-2 pages so maybe sometime in the future.
First Revenue Withdrawal
After getting first revenue on January, today is the time for first revenue withdrawal. The withdrawal comes from Ezoic ad revenue instead of Amazon affiliate commission though.
The conversion rate to my home currency is kind of suck, but being a Neteller user for years I already expect that. At least Payoneer doesn’t charge $12 withdrawal fee on top of the trash rate like Neteller.
Click update Aug 12
Reached 9K clicks on Aug 12, 14 days after reaching 8K
Activating Ezoic Premium
Today I got an offer from Ezoic to activate their premium plan (pay $X per month in exchange bigger advertiser and a bunch of other added services). The Income School threads seem to agree that the increased performance from enabling this always able to pay the cost so I’ll try it.
Stats so far this month up until 13 Aug:
Visits according to Ezoic: 5131
EPMV according to Ezoic: $16.30
PV according to GA: 5.8K
Premium will start from 16 Aug
Unpublishing more posts on 5 August
In the effort of tighter topical cluster I unpublished more articles, especially on topic that I won’t add more down the line. With this it’ll be 60+ unpublished articles.
It’s a very expensive learning process.
Click Update 29 July
29 July reached 8K clicks, 10 days after 7K
Rearrange Categories & Unpublishing Posts
As I get more visitors from my new articles, the old ones stay dead. Categories & menu are very misleading since they’re not what the site actually about these days.
Based on what I learned about how google sees and determines your topical authority, it seems a bunch of unrelated-unranked articles dilute that topical authority. In order to make it clear, tough decision need to be taken: rearrange categories & delete those unrelated-non performed posts.
After consulting a bit in IS forum, I finally did it today:
Unpublished 26 posts
Deleted 8 posts
Removed all internal links pointing to those posts
Rearrange categories and assign new categories
Change the main menu based on new categories
All said and done, now all I can do is sit and see if this will make anything
19 July reached 7K clicks in 28 days, 13 days after reaching 5K